Role in Dryland Systems:
Position in home organization:
Tana Lala-Pritchard is the Global Communications Program Coordinator for the CGIAR Research Program on Dryland Systems. She leads the implementation of the program’s Communications, Engagement, and Knowledge Management Strategy at global and regional levels, and works to identify strategic partnership opportunities to mobilize resources and leverage synergies in order to achieve key research-in-development program objectives.
She provides strategic advice, guidance and leadership on communications planning, implementation and evaluation, knowledge management, media and online visibility (including website and social media) to the Director, the Steering Committee, the Research Management Committee, and Senior Managers in order to strengthen the implementation of Dryland Systems research and its application to global policy on sustainable development issues. Ms Lala-Pritchard chairs an interdisciplinary group of Communications, Knowledge Management and Monitoring and Evaluation specialists to facilitate continuous knowledge sharing and learning, both internally and externally. She serves as member of the CGIAR Communications Task Force, responsible for developing and providing key recommendations for the next generation of CGIAR research programs.
Working across the private, public, and non-governmental sectors in different parts of the world, she has amassed over 13 years experience in strategic communication planning and results-based management, advocacy and fundraising, marketing and corporate communications, press and public relations, and the emerging field of knowledge sharing through varied project work for several development agencies and international organizations, such as the United States Agency for International Development (USAID), the European Commission, the UK’s Foreign and Commonwealth Office and the Department for International Development (DFID), the Organization for Security and Cooperation in Europe (OSCE), Terre des Hommes International, the Austrian Development Agency, Swiss Cooperation, UNICEF, etc.
Her work on facilitating greater science-policy interface through improved communication, collaboration, and advocacy takes place under the framework of the UN Convention to Combat Desertification and UN Framework Convention on Climate Change. In this regard, her work has contributed towards raising awareness of the international community and getting the UN General Assembly (UNGA) to adopt specific goals (SDG 13 and SDG 15.3) on Climate Action and Land Degradation Neutrality under the 2030 Agenda for Sustainable Development. Recently, she chaired a special hearing event on the economics of land degradation and climate change during the 70th summit of the UN General Assembly in September 2015.
She holds a Masters of Science (MSc.) degree with Merit in International Relations from the London School of Economics and Political Science in the UK. Prior to joining the CGIAR Research Program on Dryland Systems, Ms. Lala-Pritchard served as the Monitoring, Evaluation and Communication Specialist for the USAID-funded Competitive Enterprise Development (CED) project in Western Balkans, developing and leading the implementation of integrated communications and monitoring and evaluation activities for greater outreach and development impact.
In her various roles, Ms. Lala-Pritchard has built project and organizational capacities, and developed strategies for articulating complex technical knowledge into tailored messages and targeted communications to effectively connect with diverse audiences and stakeholders at local, regional, and international levels. She has successfully mobilized donor and/or public support, and implemented several successful campaigns on salient policy issues such as climate change, land degradation, migration, youth employment, women’s economic and political empowerment, sustainable economic growth, green tourism development, intellectual property rights, human rights, child protection, and so forth.